
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Auto Rental News covers a variety of topics throughout the year, from national trends and news to legislation and opinion. Download our ebook, Top Articles of 2018, to revisit our most popular content of the year.
Mar 10, 2026 | 11:00 AM PDT

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.