
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Auto Rental News covers a variety of topics throughout the year, from national trends and news to legislation and opinion. Download our ebook, Top Articles of 2018, to revisit our most popular content of the year.
Mar 10, 2026 | 11:00 AM PDT

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.